Thursday, September 13, 2007

Who Reads What


This is one of those stories that could easily be misinterpreted. The Project for Excellence in Journalism reports on how users select a different lineup of stories from mainstream journalists. I'm not sure why this would be a a surprise, and perhaps PEJ didn't intend it to be.

Gawker raises a good point: if techie readers who identify the kinds of stories they want to read and they're weighted to, say, tech-related stories, is that a fair assessment of what the "average reader" wants?

And my question is, is there no role for people whose job it is to keep an eye on everything going on in the world, and then present the ones that really matter? Not that we do that enough, but just speculating.

This study is getting savaged around the Internet, by the way.

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